For Shopify owners under $1K MRR

You don't have a Traffic problem
You have a Numbers problem

Sub-$1K MRR stores don't fail because of traffic. They fail because nobody runs the three numbers that say keep going, pivot, or stop.
We run them. 48 hours. One report.

See the Foundation → All packages
✔ Built by an operator who burned the money first — so you don't have to.

Most sub-$1K stores I audit are built desktop-first. Yours probably is too.

When I audited my friend Mike's coffee gear store, I found 4 friction points.
The biggest one cost him $217/month.

90 days. You either know your CAC or you don't.
That's the call.

01 — All packages

Pick the package that fits Your Problem

Start free with The Diagnostic, OR run The Foundation.
Both give you better understanding about your business and industry, examine your problem, and find your wedge to differentiate.

Free* For Case Study
i. — Math
Audits
$198
FREE*

Stop-Loss:
The Diagnostic

Pure math. The honest picture, no story. *First 5 clients only.

Math↗
  • Marketing & Conversion Analysis
  • Accounting Analysis
  • Unit Economics (CAC vs. LTV, AOV)
  • Funnel-leakage map

A 5-page audit with your real CAC, LTV ceiling, and the SKU bleeding you the most

Get free audit →
★ Flagship
ii. — Best
for starters
$598
$299

Stop-Loss:
The Foundation

Strategy + Creation + Math. The right starting package for sub-$1K MRR stores.

Strategy↗
  • The Premise
  • The Analysis
Creation↗
  • Klaviyo Forms & Flows
Math↗
  • Accounting Analysis
  • Unit Economics (CAC vs. LTV, AOV)

A 10-page report with pivotal numbers and insights

Sign up →

02 — The Philosophy

Build the Three Pillars

Strategy + Creation + Math — We figure out who your real buyer is, where the funnel leaks, which SKU is bleeding margin, what to kill, and what to double down on.
One report. Guide the decisions. No retainer.

↗

i. — Strategy

Strategy

"Sub-$1K stores don't have a market. They have a guess. Strategy is turning the guess into a number."

  • ● The Premise

    Diagnose what stage you're actually in. Stop treating a 0-to-1 problem like a 1-to-10 problem.

  • ● The Analysis

    STP, SWOT, and a real competitor map — pulled from your data, not a textbook.

Learn more → ↗

ii. — Creation

Creation

"Good math + good strategy + ugly creative = no sales."

  • ● Klaviyo Forms & Flows

    2–3 calibrated capture forms + 3 fully-written flows. 20–35% of revenue, deployable in step 2.

Learn more → ↗

iii. — Math

Math

"Revenue feels like the answer. Then payroll hits and you find out it's the question."

  • ● Accounting Analysis

    True cost picture, monthly P&L, 90-day cash projection. No jargon, no fancy software.

  • ● Unit Economics

    Real CAC. Real LTV. Real CAC ceiling. The math 95% of sub-$5K stores never run.

Learn more →
Free*

Start with the Diagnostic. Most stores at your stage won't need anything more.

A pure-math audit of your store: marketing & conversion analysis, accounting reality check, unit economics, and a funnel-leakage map — in dollars per step.
*Free for the first 5 clients in exchange for permission to use as a public case study.

Get free audit →

03 — The method

Four Steps, One Customized Plan

Stop-Loss audits deliver a clear, actionable, and personalized outcome. While every engagement follows our proven four-step protocol, every recommendation, risk threshold, and report is customized to your business, your stage, and your numbers.
You'll know exactly what's happening on Day 1, Day 14, and Day 30. You walk away with the framework to run it again yourself next quarter.

step 01

Pull the real numbers

Read-only access to Shopify, Klaviyo, and your ad accounts. We rebuild your true P&L, funnel rates by traffic source, and contribution margin per SKU. The one step that most agencies skip.

Output

A rebuilt P&L, true CAC, and the real funnel rate by traffic source.

step 02

Find what should die

ABC analysis on SKUs. ROI audit on every channel, tool, and retainer. Funnel-leakage map in dollars per step. We pull every line item out and ask one question: does this still earn its keep?

Output

Kill-list candidates, ranked by dollars unlocked.

step 03

Set the stop-loss line

Every recommendation gets a kill threshold — the specific metric, timeline, and dollar threshold at which it walks. No more "let's iterate for another quarter." Each decision has a number that makes it walk.

Output

Decision matrix with stop-loss lines per item.

step 04

Hand you the report

Final report with the comprehensive audit, the kill list, the double-down list, the 90-day execution plan, and the spreadsheet template you can re-run yourself every quarter. No retainer. No lock-in.

Output

Report + re-runnable spreadsheet template.

04 — How We Compare

Stop-Loss vs. Typical Shopify Consultants

Most DTC consultants sell design or marketing. We start with math: because for a starting store, the difference between a winning ad and a losing ad is a number, not a vibe. No fancy words, we use numbers to tell the story.

Stop-Loss

Math-first
  • ✓
    Math is the starting point.True unit economics, real CAC ceiling, SKU-level margin — before any creative or marketing tactic gets touched. The number tells us what to fix; we don't guess.
  • ✓
    Stop-loss line on every recommendation.Every kill or double-down comes with a metric, timeline, and dollar threshold for walking away. No open-ended bets.
  • ✓
    One operator, end-to-end.Same person reads your data, writes the report, and walks you through it. No account managers, no junior analyst handoff.
  • ✓
    A re-runnable methodology.You leave with the spreadsheet, the framework, and the math. Run it yourself every quarter without paying anyone again.
  • ✓
    Fixed scope. Fixed fee. No retainer.One engagement, one report, one invoice. We don't make money when you stay confused.
  • ✓
    Built by an operator, not a strategist.I've burned my own money on the exact mistakes I'm now teaching you to avoid — which means I know which are recoverable.
vs

Typical Consultants

Design / Marketing first
  • ×
    Lead with design or marketing."Let's redo the homepage." "Let's run a creative test." Tactics on top of a margin picture nobody bothered to read.
  • ×
    Open-ended "let's iterate."No kill thresholds. No defined end. Engagements quietly extend into year two on the same dashboard.
  • ×
    Account managers with 15–30 clients.Junior analyst pulls data, partner reads the deck once, you get a Loom and translate it yourself.
  • ×
    Black-box reports.Decks you can't reproduce. Recommendations without the model behind them. You re-hire them next quarter to re-explain it.
  • ×
    Monthly retainers that compound.$3K–$8K/mo with 3–6 month minimums. The longer it takes, the more they make.
  • ×
    Career consultants who never operated.Frameworks from a textbook. No idea what it costs in time, sleep, or savings to run a sub-$1K store.

We're not for stores that need help spending more.
We're for stores that suspect they're spending wrong.

I've already
made the mistake
you're about to make

I've experienced Struggles,
That's why I understand your pain

I'm not the consultant who burned $200K. I'm the operator who burned $2K and figured out exactly where every dollar went wrong. I figured out which SKU was bleeding me, which channel was wasting me, and which "growth tactic" was just a slow drain. I've made the mistakes. And I will give you every experience I have, that's the report you get.